This Week in Search No. 78

I’ve sorted through hundreds of SEO articles and filtered them down to these 5 must read SEO articles for the week of  April 23rd – April 29th, 2016 – enjoy!

SEO Round up

Google determines Local Rankings on a business’s relevance, proximity, and prominence. Learn more about developing your business’s “prominence”.

How Does “Prominence” Affect Local SEO? by Anna Crowe on Search Engine Journal

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Search terms often change with the seasons and holidays. Match your content to your industry’s seasonal search trends for best results.

Leverage Seasonal Search Trends to Deliver the Right content at the Right Time by multiple authors on seer blog

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Great tips on improving your Local SEO and marketing efforts!

Beyond Local SEO: Greg Gifford on How to Win the Visibility Race by Greg Gifford on Search Engine Watch

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‘Industry Relevance’ is the most important factor to consider when choosing which citation sites to use

21 Local Search Experts are surveyed to determine the importance of, and best practices for, citation building.

Expert Local Citation Survey 2016 by BrightLocal

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Getting the most out of your Google My Business (Google Maps) listing!

How to Optimize Your Google My Business Listing: Expert Tips by Graham Charlton on Search Engine Watch

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Thanks for reading! As always your shares, comments, and questions are welcomed and appreciated!

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This Week in Search No. 77

I’ve sorted through hundreds of SEO articles and filtered them down to these 5 must read SEO articles for the week of  April 15th – April 22nd, 2016 – enjoy!

SEO Round up

Great content from the SEO industry this week! It was a challenge to get it down to 5 articles, but here they are, the best of the week – enjoy!

Is your business at risk of being banned by Google? You may be surprised . . .

Top 9 Reasons Google Suspends Local Listings by Joy Hawkins on Search Engine Land

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Backlinks – links from a high quality, relevant site, back to your site – are still one of the most powerful (if not THE most powerful) SEO signal, but they can be difficult to acquire organically in many industries, and often require a commitment of resources and a highly specific strategy to develop. The results of link acquisition, like most SEO efforts, take time to influence search rankings.

How Long Does Link Building Take to Influence Rankings? by Kristina Kledzik on Moz Blogs

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Sometimes its hard to sort the wheat from the chaff online – this article’s wheat, but it uncovers a lot of chaff 🙂

The 9 Most Common Local SEO Myths, Dispelled by Joy Hawkins on Moz Blogs

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The increased visibility that Google has placed around Google Local listing results on mobile has meant that Google My Business is essential for local SEO. ~ Kevin Gibbons

How to Optimize Your Google My Business Listing: Expert Tips by Graham Charlton on Search Engine Watch

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In this post, I’m going to try to show that RankBrain may just be the missing link between CTR and rankings.

~ Larry Kim

Does Organic CTR Impact SEO Rankings? [New Data] by Larry Kim on Moz Blogs

News and Notes

Thanks for reading! As always your shares, comments, and questions are welcomed and appreciated!

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This Week in Search No. 76

I’ve sorted through hundreds of SEO articles and filtered them down to these 5 must read SEO articles for the week of  April 8th – April 14th, 2016 – enjoy!

SEO Round up

Google recently announced that RankBrian, its artificial intelligence system, is now its 3rd highest ranking signal. Learn how to create better content for this emerging signal.

Creating Content for Google’s RankBrain by Al Gomez on Content Marketing Institute

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Interesting article on the future of Local search engine results pages – could the by “resultless”? If so, what does your content need to look like to be found?

The Future of Local SERPs by Andrew Shotland on Local SEO Guide

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Detailed article on the best type of content for each level of your conversion funnel.

Effective SEO for All Stages of the Conversion Funnel on Kissmetrics Blog

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Thinking of making the switch to HTTPS? This is what you need to know.

HTTP to HTTPS: An SEO’s Guide to Securing a Website by Patrick Stox on Search Engine Land

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“In the beginning, computers spoke only computer language, and a human seeking to interact with one was compelled to do the same. First came punch cards, then typed commands such as run, print, and dir.

The 1980s brought the mouse click and the graphical user interface … the 2000s, touch screens; the 2010s, gesture control and voice. It has all been leading, gradually and imperceptibly, to a world in which we no longer have to speak computer language, because computers will speak human language—not perfectly, but well enough to get by.”

Everything You Need to Know About Natural Language Search by Rebecca Sentance on Search Engine Watch

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News and Notes

Thanks for reading! As always your shares, comments, and questions are welcomed and appreciated!

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This Week in Search No. 75

I’ve sorted through hundreds of SEO articles and filtered them down to these 5 must read SEO articles for the week of  April 1st – April 7th, 2016 – enjoy!

SEO Round up

If you’ve ever used Google’s Page Speed Tool, then wondered how to implement the suggested changes, this article will be of interest!

How to Achieve 100/100 with the Google Page Speed Test Tool by Felix Tarcomnicu on Moz Blogs

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Google’s update to Google My Business local ranking factors includes the addition of Organic Ranking factors – something which shouldn’t come as a surprise to most SEOs.

Google Documents Google My Business Local Ranking Factors by Barry Schwartz on Search Engine Land

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Search is still the champ when it comes to driving web traffic!

Report: Search Drives 10X More Traffic to Shopping Sites than Social Media by Greg Sterling on Search Engine Land

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How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content – Rand Fishkin, Whiteboard Friday

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Google Adds Alerts in Search Results for Site Owner’s Non-Mobile-Friendly by Jennifer Slegg on TheSEMPost

Thanks for reading! As always your shares, comments, and questions are welcomed and appreciated!

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This Week in Search No. 74

I’ve sorted through hundreds of SEO articles and filtered them down to these 5 must read articles for the week of  March 25th – March 31st, 2016 – enjoy!

SEO Round up

Big reveal from Google! Shouldn’t be surprising, but nice to have confirmation!

Google Reveals its Three Most Important Ranking Signals by Christopher Ratcliff on Search Engine Watch

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In another move towards transparency, Google updated the information on Google My Business ranking factors.

Google Documents Google My Business Local Ranking Factors by Barry Schwartz on Search Engine Land

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A consistent NAP, Name-Address-Phone Number across the web, is an important signal for local rankings. The following video shares good information on finding and cleaning up your duplicate and incorrect listings.

Why You Need to Find All Your NAP Variations Before Building Local Citations by Darren Shaw on Moz Whiteboard Friday

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Still thinking about switching to HTTPS? Neil Patel outlines what type of sites should make the change.

Should You Switch Your Site to HTTPS? Here’s Why You Should or Shouldn’t by Neil Patel

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Long argued point among SEOs, Google clarifies that a high Bounce rate will not affect your site’s rankings.

High Bounce Rates on Web Sites Don’t Necessarily Impact Google Rankings by Barry Schwarz on Search Engine Roundtable

Thanks for reading! As always your shares, comments, and questions are welcomed and appreciated!

 

 

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