Digital Marketing and the end of prospecting for Real Estate agents!
Ninety-two percent of all home buyers use the internet at some point in their home search, 42% use the internet as their first step in their home search (Zillow, 2015).
Hi, thanks for visiting!
I’m not a coach, and I’m not trying to sell you my marketing services. I spent 8 years in internet marketing, with a specialty in Search Engine Optimization (SEO), and am now trying to apply that knowledge to my new career as a real estate agent. My hope with this blog is to share my journey – the strategies, successes and failures – on my road to building a successful DIGITAL real estate team here in Las Vegas.
Real Estate Background
My wife and I moved to Las Vegas in June of 2015, and became licensed real estate agents (and REALTORS®) in early July of 2015.
We spent the majority of our first year working with renters out of a Property Management office, and in the classroom. In May of 2016, we moved to Keller Williams and started our real estate careers in earnest.
Despite the availability of internet marketing tools and resources, I’m amazed at how dependent most of the industry is on “old school” sales techniques. A majority of leading coaches, trainers, authors, and top producers across the country are preaching the same strategies – prospecting – cold calling and/or door knocking.
While these strategies have clearly worked for many successful agents in the past (and are still working in the present), I question their long-term viability, efficiency, or necessity as a strategy for ALL agents.
I personally hate being cold called or having a stranger knocking at my door to sell to me, and most consumers are telling us that they don’t want to be marketed to in this manner either. They are going out of their way to sign up for “do not call” lists, advocating for “no solicitation” neighborhoods, listening to ad-free music, and streaming commercial-free TV programming.
Do you really want to be the agent on the other end of that call?
Does this mean I’m ignoring “old school” marketing altogether? Heck no! 🙂
I know from experience that digital marketing takes time to develop, and while I hope that it allows me to one day eliminate traditional prospecting, I need clients today and traditional prospecting is the fastest and cheapest route to those early clients. Additionally, if I’m going to write about what works and what doesn’t, I really need to try it . . . don’t I? Finally, on the rare chance that Real Estate really is THE ONE industry where digital marketing doesn’t work, I need to be prepared 😉 My experiences with traditional marketing will also be addressed in this blog.
Business and Educational Background
I have an Master of Arts in Teaching degree from Oregon State University and a MBA in Financial Planning from California Lutheran University. Prior to 2010, I was an elementary school teacher and High School girl’s basketball coach for 17 and 15 years respectively.
In 2008, I returned to school to work on my MBA. During that time I started reading about the opportunities for both individuals and businesses online and decided that I really wanted to be part of it all. I was especially drawn to SEO. It offered many of the same outlets and challenges that I had previously filled with coaching – the need to be constantly learning, high level competition, a scoreboard (search engine ranking page) that clearly outlined the winners and losers, and the chance to succeed (or fail) on my own merits.
In 2010, after completing my MBA, I left my teaching position to work on my SEO company – Advisor Web Marketing – full-time.
Advisor Web Marketing
At Advisor Web Marketing I focused on working with the financial services industry – because of my background and training in Financial Planning it was a natural fit. Since that time I’ve worked with a variety of financial planning firms and small businesses across the country, providing SEO, Content Creation, and web design services to them.
During that time I became a VIP Contributor to Search Engine Journal (the 2nd largest SEO news site in the world with over 1 million visitors per month), and appeared around the web on industry blogs, webinars, and podcasts.
I continue to work with a select group of Financial Advisors through AWM.
I’m a Canadian ex-pat – I’ve lived in the United States since 1990. I’m married to Katie, and have two great children (Daniel and Ashley). When I’m not working, I enjoy time with my family, cycling, walking, movies, reading and writing – my secret dream is to be a published author (both business and fiction). I cheer for the New England Patriots, Calgary Flames (very excited that we’re getting a team here in Las Vegas), UNLV and Oregon State basketball, and the Oakland A’s.
Thanks for reading! Hope you can join me in my journey to “the end of prospecting”.