Writing content for your website is more than just a series of thoughts posted in cyber space – it is a key marketing tool. Blogging, if done correctly, can have an enormous impact on your websites traffic.
The Why of Blogging
There is one hard and fast rule about creating content for your website. The more high quality material you write, the quicker you can increase the amount of traffic visiting your website.
The correlation between blogs and high traffic is a fairly linear line with abrupt growth at 300 and 500 pages, and a huge jump at 1,000 pages. In other words, because the pages you create get indexed in search engines like Google and Bing, and get shared through avenues like Facebook and Twitter, the impact of your blogs visibility isn’t restricted to the articles you’ve posted within the last week. The internet is a compilation of everything you’ve published. So the more you write, the more likely it is that someone will run into one of your articles on the web.
Clearly, most small businesses probably won’t hit the 1,000 mark any time soon, but their traffic will still increase as their content does.
Business to Business vs Business to Consumer
Blogging will obviously have a huge impact on both B2B and B2C websites. In general all businesses should see a boost of 45% in business growth merely by shifting their content production from 11-20 to 21-50 blogs. As for B2C companies, they will see a whopping 59% expansion in website traffic after increasing total article production from 100 to a mere 200 blogs.
No matter what kind of company you have, or how big it is, blogging is a powerful tool that can impact the popularity of your business greatly. The key to this kind of blogging strategy is to write an abundant amount of high end content that will appeal to a mass audience. Of course, blogging can be a huge responsibility, but staying with it can offer you an invaluable marketing tool and maybe the key to your company’s viral success strategy.
*charts are from HubSpot’s 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance