Archive | Blogging

Blogging’s Accumulative Impact on Website Traffic

BloggingEver wonder why and how blogging can be an effective strategy to increase the traffic to your website?

Writing content for your website is more than just a series of thoughts posted in cyber space – it is a key marketing tool. Blogging, if done correctly, can have an enormous impact on your websites traffic.

The Why of Blogging

There is one hard and fast rule about creating content for your website.  The more high quality material you write, the quicker you can increase the amount of traffic visiting your website.

Blogging's Impact on Traffic

The correlation between blogs and high traffic is a fairly linear line with abrupt growth at 300 and 500 pages, and a huge jump at 1,000 pages.  In other words, because the pages you create get indexed in search engines like Google and Bing, and get shared through avenues like Facebook and Twitter, the impact of your blogs visibility isn’t restricted to the articles you’ve posted within the last week.  The internet is a compilation of everything you’ve published. So the more you write, the more likely it is that someone will run into one of your articles on the web.

Clearly, most small businesses probably won’t hit the 1,000 mark any time soon, but their traffic will still increase as their content does.

Business to Business vs Business to Consumer

Blogging's Impact on traffic b2c vs b2b

Blogging will obviously have a huge impact on both B2B and B2C websites.  In general all businesses should see a boost of 45% in business growth merely by shifting their content production from 11-20 to 21-50 blogs.  As for B2C companies, they will see a whopping 59% expansion in website traffic after increasing total article production from 100 to  a mere 200 blogs.

blogging's impact on traffic by company size

No matter what kind of company you have, or how big it is, blogging is a powerful tool that can impact the popularity of your business greatly.  The key to this kind of blogging strategy is to write an abundant amount of high end content that will appeal to a mass audience.  Of course, blogging can be a huge responsibility, but staying with it can offer you an invaluable marketing tool and maybe the key to your company’s viral success strategy.

*charts are from HubSpot’s 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance

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How Using Editorial Calendar = Strategic Content Marketing

content calendarIf you don’t use an editorial calendar, add one to your tool box now. Editorial calendars act as a master calendar to think strategically about content marketing.

Organization Breeds Strategy

You most likely market your business and services on a variety of platforms: website, blog, social media, etc. It can be daunting to keep track of it all. An editorial calendar collects all those pieces in one place.

The greatest benefit an editorial calendar may offer is organization. However, through that organization you may begin to look at content creation and distribution more strategically. How can you build content upon other content? Where in your calendar are you content weak? How could you re-purpose previous content?

Bonus: Demonstrating you’re organized and have a content strategy with your editorial calendar can make you more desirable to advertisers.  When you can show your advertisers that your upcoming content marketing campaigns complement their goals, you’re more likely to earn their favor.

Aspects of an Editorial Calendar

There are a variety of editorial calendar options online, many available through blogging platforms. However, editorial calendars can typically include:

  • Content ideas. When an idea for a story or other content strikes, add it to your editorial calendar along with any supporting research, documentation, or graphics. You’ll find articles are easier to write, and podcasts and videos are easier to produce, when they are planned and the basic building blocks are gathered in one place.
  • Important dates. Add pertinent holidays, events, and milestones to your editorial calendar. The visual reminder will prompt you to include these dates in your content strategy.
  • Frequency of publication. Is it your goal to post to your blog weekly? Do you have the best intentions to produce some sort of value-added content once a month? Adding these goals to your editorial calendar could help you reaching consistent publication objectives. Likewise, knowing what stories and other content is coming up can help you manage your time better to meet the goals.
  • Content channels: Consider which content channel is most effective for your topic or audience. Does your audience respond best to blog articles. List this on your editorial calendar. Don’t forget to include how you will market that initial content: whether that means taking to Twitter, Google+, or adding it to a marketing platform like Triberr.  Sometimes these marketing efforts should be repeated. Make a note of this in your calendar.
  • Publication process: This is where you can delegate tasks to staff or contract workers. Who is in charge of each task of the process: writing, editing, graphics, posting, follow up. Not only does this aspect of your calendar foster accountability among co-workers, but it helps move the process along smoother.

Editorial Content Calendar Plugin for WordPress

If you use WordPress, there are editorial calendar plugins that you can use. The one I use is called “WordPress Editorial Calendar“.

Editorial Calendar

Click on the blue box and a dialogue box opens up allowing your to easily update your Content Calendar.

Editorial Calendar 2

Analytics

Don’t miss the opportunity to compare your analytics against your editorial calendar. What response did you receive for the content you produced and how you promoted it (through social media, etc.). Your results could show you what is effective and which efforts should be revamped.
We’d love to know, how has your marketing efforts improved since implementing an editorial calendar

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10 Blog Article Topic Generators for Advisors

wheel of blog ideas

Photo by Steve Snodgrass – Flickr CC

There are many benefits to posting content regularly, but some days it can be a challenge to find a topic to write about.

Next time you are struggling to identify or develop content for your blog, try these 10 topic generators:

1. Keep a list when inspiration strikes. Find a system that works for you, whether that means carrying a notebook or keeping a list on your phone, to jot down an idea or notes when you think of them. When you don’t know what to write about, review your list for inspiration.

2, What’s trending? Search for trending topics on Facebook, Twitter, G+ and Google that relate to your industry. For example, as April 15 nears, #taxstress could become a trending topic. As financial advisors, make the most of this with advice or services-focused blog articles.Make the most of your post by using appropriate hash tags when sharing it on social media networks.

3. What’s in the news? Newsjacking, compiling a blog article around a news story, can present an opportunity for you to provide a fresh take on topics in your area of expertise. Be careful not to  plagiarize the news article by citing and linking to your sources, and adding to or providing a fresh perspective.

4. What are other financial bloggers writing about? Follow and read other bloggers within the financial industry. You may have a a different perspective, or something new to add to the subject area.

5. Client FAQ. What questions do your clients commonly ask? Don’t pass off these questions and answers, regardless of how basic they may seem to you. Most likely there are many others seeking the same information.

6. Most requested services? What services do your clients seek most? Simple budgeting help? Write about it. Entry-level investing? Write about it. Retirement planning? Write about it. Look for different angles to the same topic.

7. What excites you? What gets you excited to go to work in the morning? For example, if you look forward to breaking down a client’s goals into manageable tasks, share your methods in a blog article.

8. Revisit and old blog article. If you have been blogging for awhile, look to your archives for inspiration. Is there outdated information that could be updated in a new article? You’ll be surprised how often going through archives sparks new topic ideas.

9. Consider using Hubspot’s blog topic generator. Enter keywords for your area of expertise and receive topic ideas. Buyer beware: you know your audience better than anyone. If a topic doesn’t seem to fit with your reader base, tweak it or skip it.

10. Hire it out. There are many sources online – including Advisor Web Marketing – where you can hire an experienced writer to compile an article on your chosen topic.

How do you identify blog article topics? What tools have you used?

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