Archive | Book Reviews

Michelangelo and “The Art of Retirement” by Gary Williams

In the interest of full disclosure, Gary is a client of mine. Having said that, this review is not a paid review, nor is part of any contracted work that I have with Gary. I have read The Art of Retirement from cover to cover and completely enjoyed it, and admire the fact that Gary is donating all profits from the book to charity.

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art of retirementIn The Art of Retirement, authorGary Williams (CFP®) sets out to develop a retirement planning guide that is not only educational, but inspirational and entertaining as well. This is accomplished by weaving financial and life lessons with the story of Michelangelo’s life and art.

“Every block of stone has a statue inside it and it is the task of
the sculptor to discover it.”
—Michelangelo

As you’d expect, The Art of Retirement addresses the financial aspects that are important in retirement planning, however what separates it from many Retirement Planning books is that it also takes into account the psychology of money, and planning for the retirement life. It addresses both your retirement plan, and your plan for retirement.

Profits Donated to Charity

As explained in the book, Gary’s life has been touched more than once by Amyotrophic Lateral Sclerosis (ALS). The Art of Retirement grew out a desire to raise money for the fight against ALS, and to help other charities as well. As such, all profits from The Art of Retirement will be donated to charity, with ALS receiving 66% of those profits.

Ronnie Lott

The foreword to The Art of Retirement was written by NFL Hall of Famer, Ronnie Lott of the San Francisco 49ers.

The great thing about life is, just like this book, once one chapter
ends, another one begins. Exhaust each chapter of your life. If you do
this, your life’s story will be, as Gary calls it . . . “a masterpiece.

~ Ronnie Lott

I mention this because Gary has a limited number of books that have been signed by Ronnie Lott. He is currently giving a signed copy away on Facebook – all you have to do to enter is to like the announcement entry on “The Art of Retirement” Facebook Page (don’t forget to “like” the page while you’re there!).

Want to Help?

If you’re interested in supporting this project, there are a number of ways you can help:

Thanks for reading and sharing this post. If you have any questions or comments for me, or for Gary, feel free to leave them in the comment area below.

This post originally appeared on Advisor Web Marketing, and is reproduced here with permission.

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Retirement Book: Michelangelo and “The Art of Retirement”

In the interest of full disclosure, Gary is a client of Advisor Web Marketing. Having said that, this review is not a paid review, nor is part of any contracted work that I have with Gary. I have read The Art of Retirement from cover to cover and completely enjoyed it, and admire the fact that Gary is donating all profits from the book to charity.

_______________________

The Art of RetirementIn The Art of Retirement, authorGary Williams (CFP®) sets out to develop a retirement planning guide that is not only educational, but inspirational and entertaining as well. This is accomplished by weaving financial and life lessons with the story of Michelangelo’s life and art.

“Every block of stone has a statue inside it and it is the task of
the sculptor to discover it.”
—Michelangelo

As you’d expect, The Art of Retirement addresses the financial aspects that are important in retirement planning, however what separates it from many Retirement Planning books is that it also takes into account the psychology of money, and planning for the retirement life. It addresses both your retirement plan, and your plan for retirement.

Profits Donated to Charity

As explained in the book, Gary’s life has been touched more than once by Amyotrophic Lateral Sclerosis (ALS). The Art of Retirement grew out a desire to raise money for the fight against ALS, and to help other charities as well. As such, all profits from The Art of Retirement will be donated to charity, with ALS receiving 66% of those profits.

Ronnie Lott

The foreword to The Art of Retirement was written by NFL Hall of Famer, Ronnie Lott of the San Francisco 49ers.

The great thing about life is, just like this book, once one chapter
ends, another one begins. Exhaust each chapter of your life. If you do
this, your life’s story will be, as Gary calls it . . . “a masterpiece.

~ Ronnie Lott

I mention this because Gary has a limited number of books that have been signed by Ronnie Lott. He is currently giving a signed copy away on Facebook – all you have to do to enter is to like the announcement entry on “The Art of Retirement” Facebook Page (don’t forget to “like” the page while you’re there!).

Want to Help?

If you’re interested in supporting this project, there are a number of ways you can help:

Thanks for reading and sharing this post. If you have any questions or comments for me, or for Gary, feel free to leave them in the comment area below.

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Book Smarts: Outsmarting Google – SEO Secrets to Winning New Business (by Evan Bailyn)

Outsmarting GoogleIf you find yourself in a position of trying to sort through all of the SEO information, misinformation, and sales pitches to decide if your company would benefit from SEO, have been charged with optimizing you company’s website, or just have an interest in learning more about Search Engine Optimization, I would highly recommend Evan Bailyn’s Outsmarting Google: SEO Secrets to Winning New Business.

In it, Bailyn suggests an SEO strategy developed around the idea of understanding what it is that Google ultimately wants to deliver to its users – trusted sites that best answer the searchers query – and then working within the constraints set up by Google to help the search engines find his websites and deliver a positive experience to its users. His ever evolving strategies have been developed through years of experience, experimentation, and success in ranking websites on Google (and other search engines).

Topics of Note:

  • Understanding Google and the basics of how its algorithm works
  • The elements of Google Search Engine Optimization: Why you should be focusing on Links, Keywords, Meta Page Titles, URL Structure, and time. This section doesn’t get bogged down in a lot of technical coding jargon – it is informative, interesting, and easy to read.
  • Link Building – great section on link building. One of the best explanations of  the “what and how” that I have seen related to link building.
  • The ultimate SEO strategy – “The Nuclear Football” – check it out!
  • Google Adwords: Not what this book is about, but again one of the best break downs of how to move from “using Adwords” to “not losing money on Adwords” – big difference!
  • White Hat vs. Black Hat SEO – learn to identify and avoid the “Black Hat” strategies that can get you in trouble with the search engines.
  • Optimizing for Bing and Yahoo – there are some differences, but with a few small additions to your Google strategy, you can optimize for Bing/Yahoo as well.
  • Traffic Conversion Strategies: Traffic alone is not enough. Bailyn covers website layout, structure, differentiation, publicity, and deals to help convert traffic into leads and sales.

Although Bailyn addresses the significance of Local SEO and “Google Places”, and discusses the growing link between SEO and social media; this book was released in March of 2011, 3 months prior to Google unveiling their social media platform Google+ . . . something that Bailyn predicted that Google would not do.

I would love to see an updated edition of Outsmarting Google  with a focus on the changes that Google+ has brought about in SEO in regards to Local SEO and Social Media’s influence over SEO. Having written that, I just saw that Outsmarting Social Media: Profiting in the Age of Friendship Marketing” (not an affiliate link) was released in April of 2012.

Outsmarting Google is best book on SEO that I have read, and definitely goes onto my list of favorite marketing books. If you are a business owner or internet marketing consultant, you will benefit from reading this book. Enjoy!

Thanks for reading. As always, your questions and comments are welcomed and appreciated.

See Outsmarting Google on Amazon or Barnes and Noble (not affiliate links)

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