Archive | Presentations

Profanity and Professionalism

If profanity had an influence on the flight of the ball, the game of golf would be played far better than it is.” ~ Horrace G. Hutchinson

All hockey players are bilingual. They know English and profanity.” ~ Gordie Howe

No-Profanity-SignJust to be clear, this is not meant to be a judgement of other writers as much as it is a discussion starter for business professionals.

I’m definitely not claiming that I never use profanity. In addition to being both a golfer and former hockey player :), I am also an ex-high school and collegiate basketball coach of more than 20 years. My assistant coaches can attest to the fact that I could cut loose with the best of them – in the coach’s office, on the phone, when scouting a game, or going out after a win (or loss) – but never in front of my players.

For me, and I realize that this is going to be different for each of us, if you are going to use profanity at all, context is the key. What environment are you in, what is your subject, who is your audience, how well do you know them, and how well do they know you? If you’re uncertain about any of these elements, I would opt for discretion and leave the profanity out of your presentation or writing.

Even as someone that uses profanity, I’m still completely put off when listening to a speaker or reading a business article in which profanity is used – as hypocritical as this may sound, it is true, and I suspect that I am not the only one that has this reaction (am I?).

Obviously for me, it is not so much the actual inclusion of the language that I find offensive, but rather, I think, the assumptions that have been made, and the disrespect that it shows to the “unknown” listener or reader.

In my opinion, the inclusion of profanity in a professional presentation (written or verbal) is simply . . .  unprofessional.

Yes, there are those that get away with it- I am still a big fan of Gary V. – and you can argue that you have a right to “free speech”, and you do – write whatever you want on your blog. You may not care whether I (or others) read your blog or follow you – another completely valid argument or response. But if you are writing for prospective clients or other business professionals, then you should at least be aware of the possible impact that your language is having on them, and in turn may be having on your business.

Am I wrong? Maybe I’m waaayy too sensitive?

Do you agree with me – I’d like to hear from you as well.

As always, your thoughtful comments and questions are welcomed and appreciated.


BrightTALK: Free Business Webinars “to Go”

What is BrightTALK?

BrightTalkBrightTALK is a dynamic webinar platform that sponsors and produces webinars from industry thought leaders and experts. The webinars are free to attend, and are archived and made available “on demand”  from their content library.

 BrightTALK webinar communities:

  • Accounting and Finance
  • Business Management
  • Cleantech
  • Financial Services
  • Government
  • Healthcare
  • Human Resources
  • Information Technology
  • Legal
  • Marketing
  • Sales

Once you’ve signed up (free) you can “subscribe” (again, free) to the channels within the communities that most interest you.

The BrightTALK App

BrightTALK AppBrightTALK recently unveiled their new app for the iPhone and iPad. Now you can watch and learn previously recorded webinars while waiting for your meeting, stuck at the airport, or standing in line. Download the BrightTALK app from the “app store” on your Apple mobile device.

The current version of this app is rated 4.5 Stars out of 5.

Webinar: Strategies for Being Found and Connecting on the New LinkedIn – February 14th at 9:00 AM (MST)

BrightTALK webinars that I have participated in:

  1. Getting Found on Google: Search Engine Optimization
  2. Pay Per Click Advertising Part 1
  3. Advanced Pay per Click Advertising Part 2
  4. 10 Steps to Dominating Local SEO
  5. Round Table Discussion: Blogging for Financial Advisors, with Marie Swift, April Rudin, and Victor Gaxiola.

Have you tried BrightTALK yet? As a presenter, listener, or app user? What are your thoughts? Any presentations that you would recommend?

As always, your comments and questions are welcomed and appreciated.


10 Steps to Dominating Local SEO in 2013 (Free Webinar)

Appear on the first page of search engines for industry and location based search (i.e. Boise Plumber)

Local SEO“Local” SEO should be the first step, and highest marketing priority for most small businesses. – Tweet This!

The major search engines, recognizing that search is the predominant way that people look for information about local businesses online, have developed a mechanism to ensure that “local” businesses appear on the Search Engine Results Pages for highly competitive, high volume search terms.

A portion of the Search Engine Results Page for those terms is reserved for local businesses that have registered with the search engines, and have been verified as having an address in that geographic region.

Join me on Tuesday, October 16th for a Free BrightTALK webinar, and learn the secrets to successful “Local” Search Optimization!

A BrightTALK Channel

This Webinar will cover:

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