Welcome to the first edition of the “Monthly Marketing Paceline” – my turn to pull those articles and writers that I found to be especially helpful, insightful, or interesting this past month.
This first edition will actually reach back as far as September, when I first thought about doing a monthly “round-up” style article.
Featured in the month’s break-away group:
- Ways to Promote your Blog
- Internal Linking Strategies
- Decrease your Bounce Rate
- Improve your “About” Page
- Publishing on LinkedIn
- Facebook Engagement Tips
25 Smart Ways to Promote Your Latest Blog Post by Rebekah Radice (@RebekahRadice)
Great list! After the experience I’ve had with I Triberr, I found the other blog communities especially interesting.
“Writing your latest blog post and hitting publish is just the beginning when it comes to growing your subscription base.
If you truly want to gain the attention of your target audience (and Google), then you will need to spend time promoting your content in multiple locations.”
“Over the years I have compiled a detailed list of where, how and when to promote your latest blog post.”
6 Ways You Can Use Internal Website Links for SEO by Jennifer Bourn (@jenniferbourn)
I’ve overlooked both the importance and number of opportunities for Internal Links. You’ll want to go make some changes to your website after reading this article!
“Internal links are important to the success and integrity of your website or blog because they give your visitors and the search engines more ways to move (click) through your website and access the content they are looking for. But the value of internal links goes beyond ease of website navigation.”
Website Bounce Rate: Where Low Numbers Rule by Lisa (@Lisapatb)
Do you get questions about “bounce rate”? I know I do – after reading this article I now have far better answers.
“It is interesting to see which have the lower bounce rates – for me it’s Google organic and other blogs and websites. Returning visitors also lower my bounce rate and new visits seem to track higher. This means I have some work to do on those new visits. How is your website bounce rate measuring?”
6 Ideas for Your Blog’s “About” Page and Why they Work by Daniel Sharkov (@DanielSharkov)
Never take your “About” page for granted again. This article will have you heading to your “About” page to make changes.
“But then again creating an about page is simple. Turning it into an effective conversion tool however is a bit trickier…”