Archive | This Week in Search

This Week in Search No. 75

I’ve sorted through hundreds of SEO articles and filtered them down to these 5 must read SEO articles for the week of  April 1st – April 7th, 2016 – enjoy!

SEO Round up

If you’ve ever used Google’s Page Speed Tool, then wondered how to implement the suggested changes, this article will be of interest!

How to Achieve 100/100 with the Google Page Speed Test Tool by Felix Tarcomnicu on Moz Blogs

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Google’s update to Google My Business local ranking factors includes the addition of Organic Ranking factors – something which shouldn’t come as a surprise to most SEOs.

Google Documents Google My Business Local Ranking Factors by Barry Schwartz on Search Engine Land

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Search is still the champ when it comes to driving web traffic!

Report: Search Drives 10X More Traffic to Shopping Sites than Social Media by Greg Sterling on Search Engine Land

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How Google May Analyze and Evaluate the Quality, Value, & Rank-Worthiness of Your Content – Rand Fishkin, Whiteboard Friday

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Google Adds Alerts in Search Results for Site Owner’s Non-Mobile-Friendly by Jennifer Slegg on TheSEMPost

Thanks for reading! As always your shares, comments, and questions are welcomed and appreciated!

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This Week in Search No. 74

I’ve sorted through hundreds of SEO articles and filtered them down to these 5 must read articles for the week of  March 25th – March 31st, 2016 – enjoy!

SEO Round up

Big reveal from Google! Shouldn’t be surprising, but nice to have confirmation!

Google Reveals its Three Most Important Ranking Signals by Christopher Ratcliff on Search Engine Watch

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In another move towards transparency, Google updated the information on Google My Business ranking factors.

Google Documents Google My Business Local Ranking Factors by Barry Schwartz on Search Engine Land

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A consistent NAP, Name-Address-Phone Number across the web, is an important signal for local rankings. The following video shares good information on finding and cleaning up your duplicate and incorrect listings.

Why You Need to Find All Your NAP Variations Before Building Local Citations by Darren Shaw on Moz Whiteboard Friday

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Still thinking about switching to HTTPS? Neil Patel outlines what type of sites should make the change.

Should You Switch Your Site to HTTPS? Here’s Why You Should or Shouldn’t by Neil Patel

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Long argued point among SEOs, Google clarifies that a high Bounce rate will not affect your site’s rankings.

High Bounce Rates on Web Sites Don’t Necessarily Impact Google Rankings by Barry Schwarz on Search Engine Roundtable

Thanks for reading! As always your shares, comments, and questions are welcomed and appreciated!

 

 

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This Week in Search No. 73

Get the inside scoop on all of the biggest changes, best practices, and most effective tips for search engine optimization for the weeks of March 13th – March 24th, 2016.

SEO Round up

I’ve sorted through hundreds of articles and filtered out the misinformation, hype, and black hat tactics that will waste your time or, even worse, earn you a Google penalty. What’s left is the best and most up-to-date information from some of the most knowledgeable and trusted people in the industry – enjoy!

Local SEO

Local SEO tips resulting from these small business marketing success stories!

A good Local SEO strategy should always start with on-site optimization.

5 Local SEO Lessons from Local Business Case Studies by Vivek Patel on BrightLocal

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Some good suggestions here for local link building. I’m working on #5 with some Las Vegas clients.

6 Strategies to Build Links for Your Small Business Website in 2016 by Pratik Dholakiya on Search Engine Land

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Google Posts are still being tested by Google.

Google Posts are Going to Kill (at) Local SEO by Andrew Shotland on Search Engine Land

Learn more about Google Posts (or join the waiting list for access) here.

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Google recommends picking the most specific category for your business when setting up your Google My Business account, however, that could result in the omission of important descriptors of your business. In the following article/video, Local Search experts Mike Blumenthal and Mary Bowling address best practices for choosing your Google Categories.

Video Deep Dive: Categories at Google by Mary Bowling, Ed Reese, & Mike Blumenthal on Local U

Organic SEO

There are definitely still SEO wins available with long-tail keywords in many industries. I typically use broad keywords for my primary web pages, and use long-tail keywords for sub-content pages, or blog posts.

Six Way to Improve Your Micro-targeted Long-tail Keyword Strategy by Dave Hutton on Search Engine Watch

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Title tags are still an influential element in SEO – it is your best opportunity to communicate to the search engines about what that page is about.

SEO Page Titles: 15 Point Checklist for B2B and B2C Brands by Mike Murray on Content Marketing Institute

Thanks for reading! As always, your comments, questions, and shares are welcomed and appreciated!

 

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