Archive | Web Design

Google is Now Identifying “Mobile Friendly” Websites in Mobile Search Results

Last week, Google officially started labeling “mobile-friendly” sites in the mobile search rankings. After testing several variations, they debuted the text label “Mobile-Friendly” on those sites deemed to serve up a good mobile user experience.

mobile-friendlyCriteria for “Mobile-Friendly” Rating

According to the “official” Google announcement, the mobile version of your website must meet the following criteria to be labeled as “mobile-friendly”:Mobile-friendly

  • Text that is readable without zooming
  • Content sized so that users don’t have to scroll horizontally or zoom to see it
  • Links are spaced far enough apart that user can easily click the desired link
  • Avoids software, like Flash, that does not provide a good mobile experience

Google “Mobile-Friendly” Testing Tool

Is your site mobile-friendly? Find out using Google’s Mobile-Friendly Testing Tool. The tool also offers feedback on ways to improve the mobile version of your site if needed.

Google's mobile friendly test

Google’s PageSpeed Insights tool also offers feed back regarding your mobile website and the user experience it provides.

If you are using WordPress and having troubles with your Mobile website, Google offers this Guide to help determine what the problem may be.

Is your website “Mobile-Friendly”? Thanks for reading – your question and comments are both welcome and appreciated.

Looking for a Mobile-Friendly website, we build fully Responsive WordPress websites, or can migrate your old WordPress website to a new Responsive theme.

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Google’s Testing More Mobile Ranking Signals & Displays! Is your Mobile Site Ready?

Women checking a moblie site on smartphoneGoogle looks to be preparing to more aggressively identify sites that don’t offer users a good mobile experience.

Already sites that don’t offer a mobile friendly site/pages suffer in those search rankings, and mobile sites that load too slowly are demoted. Now it appears that Google is preparing to take their mobile search ranking criteria up another level.

In two separate articles this past week, Barry Schwartz of the Search Engine RoundTable reported on mobile search related ideas Google is working on.

1. User Experience: Google would like to be able to evaluate user experience and rank those mobiles sites that provide a poor user experience lower. The following Google statement is from  Search Engine Roundtable

“According to our studies, 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone. That includes sites that use fonts which are illegible on mobile, or sites where users have to zoom in or pan around excessively. Mobile is a very important area; the mobile device penetration is over 50% in the USA and most users use their device for browsing websites. Because at Google we are aiming to provide a great user experience on any device, we’re making a big push to ensure the search results we deliver reflect this principle. We want users to be able to enjoy the web wherever they are.”

2. Displaying “Not Mobile Friendly Icons” in Search Results: Google has been testing icons in the search results that identify both “mobile friendly” and “not mobile friendly” websites/pages. Images from Search Engine Roundtable.

Mobile “Friendly” Icon:

Google Mobile Friendly Search IconMobile “Not Friendly” Icon:

Google Not Friendly Search Icon

Update (10/14/14): Google’s also testing a text version of the “Mobile-Friendly” signal: Google’s Text Version of Mobile-Friendly Web Pages In Search Results by Barry Schwartz on Search Engine Roundtable

Test Your Mobile Site

Not sure if your Mobile Site is sufficient. Try these tests.

1. View your Mobile Site: Many business owners are content to know that they have a mobile or responsive site, but don’t bother checking it. Open it up on your smartphone and/or tablet. Make sure it’s easy to navigate and displays what is important to your business – name, phone number address, etc.

2. Fetch and Render as Google: Google Webmaster Tools allows you to see what Google sees when it crawls your site.

Google Web Master Tools Fetch as Google

  • Choose the “view” you want to fetch (i.e. Desktop, Mobile: Smartphone) from the drop down menu, and select “Fetch and Render”.

GWT Fetch and Render

  • Click on the “Fetched” Results to see what Google sees

Google Webmaster tools fetch results

Google Webmaster Tools Fetch and Render Mobile results3. Check your Mobile Site’s Loading Speed:

  • From GWT select Resources > PageSpeed Insights

Google Page Speed Tool

  • See Results: Green is good, yellow needs work, red is poor

mobile site speed test

 

Note: Check your site speed regularly. Last time I checked, both the desktop and mobile version were rated Green. Looks like I have some work to do!

Thanks for reading! As always your questions, comments, and shares are welcomed and appreciated!

4. Check Your Mobile Site’s User Experience (UX):

  • Scroll down from your Site Speed test.

User Experience

 

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How to Decrease Your Bounce Rate [Infographic]

man bouncing

Photo by Ahmed ElHusseiny – Flickr CC

I’m not usually a fan of infographics, but I found this one by Neil Patel to actually be very informative 🙂

The one strategy that seems to be missing is good internal linking, which of course is paramount to visitors finding their way to another page. I hope you find it as helpful as I did.

How to Decrease Your Bounce Rate
Courtesy of: Quick Sprout
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