This is a review of “Spin Sucks”, the just released (officially March 29th) book by Gini Dietrich, founder and CEO of Arment Dietrich, well known speaker, and author/host of the SpinSucks blog. Although I’m in no way affiliated with this book, I did volunteer, and was accepted, to be a “brand ambassador” for it. My willingness to volunteer for this position was a result of following and admiring the work of Gini over the past several years. Based on the remarkable content that she creates and shares every day, and the endless energy and enthusiasm that she applies to everything, I was confident that her book would be engaging, informative, and entertaining, and admittedly, I was eager to have the opportunity to be one of the first to read it. I’m happy to report that she delivered in all respects.
A few short years ago the internet marketing industry was made up of specialists – web designers, search engine optimization consultants, content marketing teams, PR agencies, and social media marketing experts – all vying for your attention, and that of your clients.
As the industry matured, search engines evolved, and we saw how consumers responded, the various internet marketing strategies began to coalesce and the lines between the different marketing segments began to blur.
In Spin Sucks, Gini addresses the many elements involved in a comprehensive communications, or online marketing, strategy, including:
- The importance of Content Marketing
- How to help your content to be found by the search engines, and shared by others
- Syndicating your content
- Protecting your content from plagiarism
- Building a community
“The secret sauce is this: There is no secret sauce.”
- Handling online crises, attacks, and criticisms
- Repairing your online reputation
- Media Relations
- Real-Time marketing
- and more . . .
Throughout Spin Sucks, the importance of an honest and transparent online presence is communicated – “spin” is dead as an effective marketing strategy.
Gini includes many interesting real world examples, and provides actionalbe “how to” information that you can start using for your business today. I personally found the section on DIY Media Relations really interesting and helpful – it is not a strategy that I have employed or have experience with – yet! 😉
Although Spin Sucks addresses these issues at an enterprise level, the information shared is great for small business owners, marketers, executives, or those trying to convince the c-suite of the value of, and need for an internet marketing strategy.
Hope you enjoy it as much as I did. As always, I look forward to hearing your thoughts.
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